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Kelsi Evans
June 13, 2017 | Kelsi Evans

Sunshine Festival with Monashee's!

Stop by 30th & 30th (after 11am) during the Sunshine festival to sit with friends while getting some quality food and drink.

Featuring wine by Larch Hills and beer by Okanagan Springs.

Time Posted: Jun 13, 2017 at 3:48 PM
Kelsi Evans
June 13, 2017 | Kelsi Evans

The newest addition to our vintage room.

In most fine restaurants, Italian wines take up a good chunk of space on the wine lists. That’s particularly true of Tuscan wines with household names such as Ornellaia that embody the region’s rolling hills and the character of its people.  

The desire to nurture the Estate’s exceptional qualities has shaped Ornellaia’s philosophy since the beginning. Ornellaia is a cuvée of Cabernet Sauvignon, Merlot, Cabernet Franc & Petit Verdot and the faithful expression of unique terroir developed in harmony with nature. 



45% Cabernet Sauvignon, 38% Merlot, 10% Cabernet Franc, 7% Petit Verdot

“What appeared to be a disadvantage for the 2013 vintage – late budding and flowering – proved to be a major advantage thanks to a warm summer and month of September offering textbook conditions for harvesting, with cool temperatures but a prevalence of sunny weather. This resulted in slow but complete ripening with great balance and a delightful aromatic quality, which we like to define as “Elegance”. Ornellaia 2013, with its dense, vibrant colour, has a nose of splendid aromatic complexity built around a limpid and brilliant fruitiness, underscored by refined spicy and balsamic notes. The mouth develops vibrant and complex fruity nuances framed by a dense, slender structure with tannins that attain a rare harmony between firmness and fleshiness, concluding with a long balanced and fresh finish.” Axel Heinz - May 2015


On the nose, fine aromas of bell pepper, with black cherry and ripe cassis fruit character. Earth, gunpowder and star anise complement its bouquet. On the mouth, this Ornellaia has power, depth and balance with fine tannins. Ready to drink now but it will continue to reveal more within the next two decades. ***** 98/100



$203.95 plus tax & deposit

Time Posted: Jun 13, 2017 at 1:50 PM
Kelsi Evans
May 22, 2017 | Kelsi Evans

Monashee's Liquor Store OPENING WEDNESDAY!




Time Posted: May 22, 2017 at 1:00 PM
Kelsi Evans
May 9, 2017 | Kelsi Evans


We love craft beers from all over the world, local and import alike. We have a great selection of B.C. craft brews coming through our store and we thought we would share some of our favourites with you! If you enjoy trying a new craft beer once in a while, this is the club for you! Every month we will send you two 650ml craft beer bombers from our collections. Monthly subscriptions available for 3months, 6months, and 1year. 



Time Posted: May 9, 2017 at 2:32 PM
Kelsi Evans
May 2, 2017 | Kelsi Evans

Celebrating International Sauvignon Blanc Day at 30th!

Sauvignon blanc is a green-skinned grape variety that originates from the Bordeaux region of France. The grape likely gets its name from the French words sauvage ("wild") and blanc ("white") due to its early origins as an indigenous grape in South West France.

Depending on the climate, the flavor can range from aggressively grassy to sweetly tropical. In cooler climates, the grape has a tendency to produce wines with noticeable acidity and "green flavors" of grass, green bell peppers and nettles with some tropical fruit (such as passion fruit) and floral (such as elderflower) notes. In warmer climates, it can develop more tropical fruit notes but risk losing a lot of aromatics from over-ripeness, leaving only slight grapefruit and tree fruit (such as peach) notes.

We are tasting three Sauvignon Blanc wines in 30th Street Liquor Store Friday, May 5th from 1pm-4pm. Come in and try them!

Time Posted: May 2, 2017 at 3:00 PM
Kelsi Evans
April 24, 2017 | Kelsi Evans

The first Pinot Gris grapes in Canada.


One of the original five estate wineries that pioneered the BC Wine Industry, the Heiss family now owns and farms 75 acres strategically planted throughout the Okanagan Valley.

The Heiss family is proud to remain as British Columbia's oldest family owned and operated winery. The founders, George and Trudy, recently celebrated three monumental milestones: 34 years of winemaking, 44 years of grape growing and 54 years of marriage.

A true family operation, youngest son, Steven oversees Sales and Logistics; middle son and winemaker, George Jr. continues to work with winemaker Roger Wong, and the rest of the cellar team to capture the flavors of each vintage and eldest son Robert manages the daily operations of the winery.

Perched above Okanagan Lake with stunning panoramic views of mountains, vineyards and the lake, Gray Monk Estate Winery offers guests a true taste, or sip, of the Okanagan lifestyle. With a bustling wine boutique, a full service banquet facility and a world-class restaurant, the winery is equipped to host guests for all occasions.

From their cherished vineyard near Latitude 50 – a trail blazing family winery has led the way, helping to shape the "BC Wine World" enjoyed today.

Here are the different Gray Monk wines we carry at 30th Street Liquor Store,



This rich full bodied red wine is made of grapes grown in the south Okanagan Valley. Extra time on the vine and aging in new French oak barrels has yielded flavours of ripe cherry, plums and a delicate hint of cedar.




"Peppery, roasted bell pepper, spicy, coffee, smoky, cassis, black olive, cranberry aromas. Dry, elegant, fresh palate with some light tannins. Good effort!" - Tony Gismondi (Vancouver Sun)


$27.50 - 13%





The grapes used in the Odyssey Series Merlot were
harvested from two vineyards in the Oliver area in October 2013. A specific red wine yeast was employed to produce robust flavours in the wine. The wine was aged in oak for more than 12 months and then bottled in February 2015. 

The deep purple hue of this wine signals that this is a bold Merlot. The complex aroma includes blueberries, dark plums and nutmeg. The bold, ripe flavours include black cherries, with lingering tastes of spice and licorice. The firm finish signals this as a wine worthy of aging for several more years. It is a wine for full flavoured meat and cheese dishes. 


A light nose of dusty leather, red currants and plum pudding. A nice balance between the acids and tannins.  - Brad Royale


$22.25 - 13.7%










Our reserve series now includes the Odyssey Meritage.
This full bodied wine is composed of the three traditional varieties, Cabernet Sauvignon, Merlot and  Cabernet Franc, all grown in the South Okanagan Valley. Aged in new French oak barrels, the result is flavours reminiscent of blackberry jam with a hint of vanilla lending it well to pairing with lamb and beef dishes.


"Lots of dark fruit, spice, soft acid, spicy firm tannins. Great texture. " - Jim Martin


$32.00 - 13.7%








The Chardonnay grapes were picked in October from vineyards in both the north and south Okanagan. This Chardonnay was fermented entirely in stainless steel and without malolactic fermentation. Yellow green in hue, this has concentrated, layered floral and tropical aromas, which are strikingly rich. The flavours are packed with tropical fruits, tangerines and melons. The wine is luscious and full on the palate, with a long finish of sweet fruit. Served chilled with seafood or poultry.


"This big, concentrated and slightly sweet chardonnay is from vineyards from the north and south Okanagan. Tropical fruit, passionfruit, green melon and hedge fill the round, soft palate, one that is clipped short on the finish. Simple juice, chill well, drink now." - Treve Ring

$15.50 - 13.4%






The Ehrenfelser grapes originate from the Gray Monk vineyard in the Okanagan Valley. Harvested in October and cool fermented to retain maximum flavours. Our Ehrenfelser was left to mature on the vine later than normal to gain maximum intense aromatic flavours. A delicate citrus nose and a pronounced apricot flavour that finishes in a medium sweet yet well balanced wine. Food matches: soft cheeses, fresh fruits, lobster and custard desserts.


"Classic Ehrenfelser with intense aromatic fruity and floral notes like pears and peaches in syrup and some apple." - Rhys Pender


$18.25 - 11.2%










The fruit for the Gewurztraminer was harvested from vineyards in both Kelowna and Kaleden at an average of 23 Brix. The juice was left in contact with the skins for an extended period of time in order to enhance varietal qualities. The juice was then cool fermented in stainless steel tanks and finished in an off-dry style. Yellow green in hue, this wine has distinctive and powerful aromas of herbal spice, fresh melon and ripe peaches. The flavours are exceptionally complex, showing notes of lichee, melon, tropical fruits and even a suggestion of Earl Grey tea. The finish is crisp and fresh, with notes of spice that linger on the palate. Serve chilled, this wine is appealing on its own, with salads or Asian cuisines.


"You can set you watch by this ripe, round, generous Gewürztraminer that opens with a squeeze of grapefruit acidity to keep its off-dry demeanour quite fresh. Kiwi, lychee, juicy melon and fragrant florals are spiced with crystalline ginger. A cool ferment in stainless steel and attention to picking keeps the alcohol in check at 13.5 per cent. A charmer this vintage, and good value too. Stock up and consider serving this with roast turkey. 88/100 points."
- Tony Gismondi


$15.25 - 13.5%








The Kerner grapes originate from two distinct vineyards in the Okanagan Valley. Harvested in October 2015 and cool fermented to retain maximum flavours. Lemon in hue, this wine's layered aroma suggests ripe peaches and spiced pears. The complex flavours range from butter to lemon tarts. Subtly light on the palate, this wine finishes with delicate elegance and finesse, with a hint of natural sweetness. Served chilled, this wine is attractive on its own, with salads and fresh fruits and with fresh salmon with hollandais.


"A blend of two vineyards, this kerner might surprise if you're not aware of its 53 g/l of residual sugar. Dried herbs, stalk and stone on the nose, before an earthy, citrus, perfumed apricot palate. Medium sweet, with juicy citrus peel acidity to carry all the sugar. Pair this with sweeter Indian curries or fruit salad." - Treve Ring


$17.00 - 10.9%









The Pinot Auxerrois grapes were primarily grown in our own Gray Monk vineyards. The grapes were harvested at perfect readiness and great flavours. Pale lemon in colour, this wine has a fruity aroma with muted notes of lime. The complex layers of fruit flavour suggest peaches and sweetened rhubarb with a refreshing underlying acidity. Served chilled, this wine is delicious on its own, with salads, seafood or poultry.


"Next to Noir, Gris and Blanc, Auxerrois is the least-known of the Pinots. Gray Monk brought Pinot Auxerrois vines to BC from Alsace in the 1970s, and they use the grapes to make a lively, aromatic and fruity white perfect for these salad days of summer."- Taste Magazine


$15.25 - 13%






The grapes used in the Pinot Gris were selected from vineyards in the northern Okanagan Valley. The grapes were picked at over 22 Brix. The wine did not undergo malolactic fermentation in order to retain maximum freshness. The wine was fermented in stainless steel tank.


"The wine shows a delicate bronze blush in the glass. It has aromas of fine herbs, citrus and citrus peal. On the palate, the wine has a luscious texture with flavours of pear, apple and white peach. The wine is well balanced, with the residual sweetness plumping up the fruit in the classic Gray Monk style. 90 points."
- John Schreiner

$16.00 - 13.4%







With a hue of burnished lemon gold, this wine has a squeeze of fresh lime in its full fruity aroma. It is lively and fresh on the palate, with flavours of green apples and limes. The clean, tangy finish is persistent. Serve this versatile wine chilled on its own or with a wide range of foods from salads to sushi.


"Another impressive release of riesling from Gray Monk. It opens with peachy, lemon and green apple aromas. The palate is all freshness and minerality with more green fruits, lemongrass and mineral characters. Seafood, sushi, roast chicken...just about anything works here. This wine has the distinction of being the top scoring riesling, top Canadian wine and best wine in the $15-$25 category at the WineAlign 2013 World Wine Awards. Well done. 89/100 points."
- Tony Gismondi 

                                                                                                                  $14.25 - 11.1%







This wine is the personal favourite of Gray Monk
co-proprietor, Trudy Heiss. Elegant in appearance with honey blonde and light straw hues, the wine has a layered aroma of rose petals, spice and grapefruit with flavours of pink grapefruit and tangerine. Medium-bodied and supple in texture, the wine has a fresh and lively finish. Off-dry but well-balanced, it should be served chilled as an aperitif.


"Fresh spicy, floral, ginger, muscat, peach skin, citrus, sausage aroma. Fresh, crisp, delicate, off dry palate with mineral, floral, honey, grapefruit, ginger, sausage and grass flavours. Elegant, fun style to have with sushi or Chinese food. This wine has been consistently well made for decades." - Anthony Gismondi & Stuart Tobe

$17.35 - 10.5%








Gray Monk’s own vineyard provided the grapes for the Rotberger. Mash from the grapes underwent a 9-day fermentation in stainless steel tanks with two days on the skins for colour. To maximize the fruit flavours strict temperature control was employed during the fermentation process. This wine dances in the glass with its dark rose petal hue. The penetrating aroma shows spice, raspberry and currant notes, leading to flavours of spiced cherries and cranberries with linger on the long, lively finish. The ample flavours and full, firm texture herald a wine that is proud to be a true rosé. Serve chilled during al fresco luncheons and picnics with a wide selection of foods including pasta, turkey and pork.


"Earthy, mineral, red licorice and candied berry aromas with some rubbery streaks. Sweet, soft and round with papery, mineral, cherry, strawberry flavours and a slightly acidic finish. Like white zinfandel with colour." - Anthony Gismondi & Stuart Tobe


$16.00 - 12.6%









Grapes from the southern Okanagan Valley were used for the 2013 Cabernet Merlot. The juice underwent malolactic fermentation for 2-3 weeks and was then aged in French and American oak barrels for 12 months. Before bottling, the wine went through fining and minimal filtration to enhance varietal characteristics.Rich ruby colour with aromas of black cherry, black currant, vanilla, plum and bell pepper. A hint of smoke leads to a medium body with a rich flavour and a touch of vanilla spice oak. Our new Okanagan red wine pairs well with beef, pork roast, lamb, braised veal or venison.


"A medium plus plus body red garnet blend of Cabernet and Merlot from the Okanagan Valley in BC. The juice from this wine went through malolactic fermentation for 2 to 3 weeks and was aged in American and French oak for 12 months. Aromas of dark ripe red stone fruit, red cherry vanilla licorice and toasted cedar were surprisingly potent. This wine exhibits a smooth texture notorious with Merlot with flavors of black currant jelly and rich fig vanilla fruitcake. The finish is bright with good acidity, smoke and lightly charred jalapeno. I’m smitten with this wine, I would enjoy this pretty much anywhere on any given day." - Lise Gagne

$18.25 - 13.4%





Grapes for the Pinot Noir came from various vineyards throughout the Okanagan Valley. After going through malolactic fermentation the wine was barrel aged in French oak. Fermentation temperature was carefully monitored for optimum development. Burgundy in colour, this wine has a fine aroma of blackberries and rose petals. There is a hint of raspberry in the flavour. Decanting this wine brings out the characteristic silky texture of Pinot Noir. Served slightly cool, this is excellent with salmon as well as red meats and cheese. 


Forest berries and cedar roasted spices frame this welcoming and warm pinot noir, sourced from plots throughout the Okanagan Valley. Earthy and autumnal, with a bump of sugar and lightly sanded tannins supporting ripe cherry, rhubarb compote, red currant, cola and black pepper spicing. Finishes with some heat; best poured with pork sandwiches or salmon burgers.

$16.25 - 11.8%






Latitude 50 Red is a blend of premium grape varieties.
The wine is medium  bodied and has a deep ruby colour with a floral, spicy nose. Flavours of black cherry, raspberry, pepper and spice. Great with beef, barbeques, pastas and pizza.


"Spicy, earthy, minty, gamey cherry aromas with some leafy, herbal notes. Dry, round and soft textured with spicy, peppery, cedar bark flavours with light sour cherry finish. Perfect for the summer barbeque or picnic. Serve lightly chilled." (Tony Gismondi, Vancouver Sun)

$12.50 - 11.7%







A new member for our Latitude Fifty family. Made
from Pinot Noir grapes, this blush wine is reminiscent of orange mango chutney with a spicy black pepper bouquet and a hint of raspberry. Food matches: picnic fare, seafood and game fowl. 


“Pleasing light raspberry colour. Earthy, mineral, candied cherry aromas with some rubbery, lees notes. Soft, slightly sweet and light bodied with very mineral, earthy, strawberry jam citrus flavours.” (Tony Gismondi, Vancouver Sun) 

$12.50 - 12%








The original Latitude 50! Created in 1990, it is a blend
of vinifera grape varieties specifically chosen for their unique characteristics. The result is an easy drinking, refreshing wine that pairs well with many foods and many occasions. Consistently one of the top selling VQA white wines in Western Canada! With a pale lemon hue, this artfully blended wine has rich aromas of mango, lychee, spice and muscatel raisins. The flavours suggest layers of spice and ripe fruit, including sweet grapefruit. The texture is rich and full, with fruit flavours that persist in a long finish. Served chilled, this versatile wine is appealing on its own, in the picnic basket, with salads or poultry or light meat dishes. 


"Very satisfying and refreshing! Light lemon zest and melon notes. Clean and crisp and mouth-watering." - Natalie Maclean

$12.75 - 12.3%


Time Posted: Apr 24, 2017 at 3:36 PM
Kelsi Evans
April 17, 2017 | Kelsi Evans

An amazing, local, award-winning winery!


At Arrowleaf they believe that wine should reflect the unique location and terroir where its grown. They focus on grape varieties that thrive in the Okanagan Valley, dedicating themselves to aromatic whites like Bacchus and cool climate reds like Pinot Noir. They source the wine bottles and caps from the nearest manufacturer in Washington state. They also use eco bottles made from recycled materials - lighter than traditional wine bottles, reducing emissions in both manufacturing and transportation. 
Beginning in 2016, tasting fees collected in the wine shop will be donated to local British Columbian charities in 2-month blocks. 

This Friday April 21st, we are tasting two wines from Arrowleaf in-store from 1pm-4pm.






Pronounced 'ts-vi-gelt', this 1922 crossing of Blaufränkisch x St.Laurent was pioneered by Dr. Zweigelt of Austria. It has gained popularity in its native home of Austria and has become that country's most widely planted red grape. There has been interest here as well and Canada might just become its home away from home. The growing conditions of the north and central Okanagan are ideal for this grape, typically producing a medium bodied wine with a dark crimson colour and ripe cherry aromas.


On the bouquet it shows abundant black cherry, plum, coffee and clove aromas. The taste is medium bodied with rich fruit, spice and vanilla flavours lingering on the finish. Pair with tomato-sauce based pastas, roast lamb or smoked sausage cassoulet.

Silver - 2016 National Wine Awards of Canada
Silver - 2016 BC Wine Awards








Bacchus is a Riesling x Sylvaner x Müller-Thurgau cross that produces lively, aromatic wines that are naturally low in alcohol. The variety excels in cool climates and it has thrived on the upper bench of our Suncrest vineyard since it was planted in 1986. Perhaps best known as our most refreshing summer wine, Bacchus also makes a great aperitif wine any time of the year.

Floral, elderflower, grapefruit, lemon, peach and a hint of muscat. The palate is fresh and light with lingering flavours of fresh herbs, citrus and grapefruit.

Delicious on its own or serve with salads, grilled vegetables, chicken or seafood. 


This Friday April 21st,

we are tasting two wines from Arrowleaf in-store from 1pm-4pm.

Time Posted: Apr 17, 2017 at 10:42 AM
Chloe Therrien
April 11, 2017 | Chloe Therrien

The oldest and most original winery in British Columbia! *continued*

The oldest and most original winery in British Columbia!

“80 years ago, an industrialist, a priest, and a financier corroborated together to spark the humble beginnings of Calona Winery. Though vastly different from one another, the mismatched trio shared a conviction to create something extraordinary here in the Okanagan Valley.”

“I feel it in my bones”🍷 

“The Priest” 2015 Pinot Noir ~ $15.45+T&D ~ 13.4% 


 “This Pinot Noir is an ode to staying true to our convictions, and to the realization of our dreams.” 


‘Harvested from selected sites in the Okanagan, and Similkameen Valleys. Pinot Noir grapes underwent traditional red   wine making with subtle oak integration, for added complexity. The mouth-feel has a full malolactic fermentation to   soften it up.’ 

Characteristics- Bright ruby red. A bouquet of cherry and currant are accented by notes of earth, smoke, and oak. This   light to medium-bodied Pinot Noir has soft tannins and food friendly acidity, along with flavours of red berry, currant,   cherry and crab apple. Notes of red berry tea, earth, spice and red cherry linger on the dry finish. 

Food Pairings- Veal or eggplant parmesan, Meat sauce or mushroom lasagna, Gourmet pizzas, Cold duck breast salad,   Roasted tomato and eggplant ragu over pasta or Grilled beer tenderloin. Chicken, Turkey and vegetables are a great   choice as well. 

Awards-  Silver at the BC Wine Awards 2015  



  “The Industrialist” 2015 Sovereign Opal ~ $13.95+T&D ~ 11.6% Alc.



*This varietal is exclusive to Conviction, it was developed by the Summerland Research Station. Released to growers in 1976, and embraced by the late August Casorso who’s family was close to the founders in the early days of the winery. A Casorso vineyard in Kelowna is suspected to be the only plot that grows the grape today.*


‘Hand-harvested from Casorso Vineyard in the Okanagan Valley. Sovereign Opal grapes were whole cluster pressed, then a cool fermented and aged in stainless steel to retain fruit characteristics.’

Characteristics- Clear and bright. Wonderful fruit aromas of yellow apple, yellow plum, Bartlett pear and tangerine are accented by notes of spice, floral and marzipan. This light to medium-bodied Sovereign Opal is smooth yet refreshing with flavours of juicy tropical fruit and melon. Tangerine, pink grapefruit, tropical fruit and exotic flower notes linger on the finish.

Food Pairings- Grilled pork tenderloin with fruit chutneys, Mild Indian curry cuisine, Samosas with dipping sauces, Panang chicken, Baba ghanoush with pita bread or Roast Chicken. Pasta, breads,and hard cheeses will be this wines best friend.

Awards- 2014 vintage won GOLD at the 2015 Grand Harvest Awards.


“Movers and Shakers” 2015 White Blend ~ $14.00 +T&D ~ 12.5% Alc.



‘Harvested from selected sites in the Okanagan and Similkameen Valleys. 83% Gewürztraminer, and 17% Sovereign Opal grapes were whole cluster pressed, then cool fermented and aged in stainless steel to retain fruit characteristics.’

Characteristics: Clear and bright. Pretty aromas of summer flower garden, ripe pear, lychee nut and mandarin orange. This light to medium-bodied white is smooth yet refreshing with flavours of juicy orchard fruit. Pure fruit flavours of pear, tangerine and melon, accented by a touch of floral and spice, linger on the finish.

Food Pairings- Roast Pork or chicken, Pastas and bread, Soft cheeses, Clove studded baked ham, lightly spiced shrimp skewers, Baked salmon with hoisin glaze or Ginger accented stir fry.






“Dreamers and Schemers” 2015 Red blend ~ $14.00 +T&D ~ 14.4% Alc.



‘Harvested from selected sites in the Okanagan and Similkameen Valleys. The Merlot (79%) and Cabernet Franc (21%) underwent traditional red wine making. A portion of the Merlot saw subtle French and American oak integration for added complexity. The wine underwent a full malolactic fermentation to soften the mouth-feel.’

Characteristics: Deep ruby red. An aromatic bouquet of plum, black cherry, tobacco, sweet spice, vanilla, and chocolate rise from the glass. This medium to full-bodied red has soft silky tannins, along with flavors of juicy, ripe red and black berries, plum and cherry. Notes of black fruits and sweet spice linger on the smooth finish.

Food Pairings- Beef wraps, Grilled steak and mushrooms, Meaty lasagna, Grilled lamb chops, Portobello mushroom burgers, Pork or veal, Vegetables, and Chicken or Turkey are lovely accompaniments to this blend.





“The Financier” 2015 Pinot Grigio ~ $14.00 +T&D ~ 13.2% Alc.


‘Harvested from selected sites in the Okanagan Valley. Pinot Grigio grapes were whole cluster pressed, then cool fermented and aged in stainless steel to retain fruit characteristics’.

Characteristics: Clear and bright. Pure fruit aromas of melon and pear are accented by notes of floral and mineral. This medium-bodied Pinot Grigio has a slightly rich mouth-feel with flavours of pear and honeydew melon. Refreshing notes of green apple, lemon and lime linger on the finish.

Food Pairings: Grilled pork chops, Soft and Hard cheeses, Beef, Lamb, Seafood, Salmon quiche, Baked chicken in light cream sauce or baked brie with pita bread.







Your one stop shop for Calona/Conviction wineries is 30th street liquor store!

Come in and ask the staff for one of these historically important wines 


Check back for more of Chloe’s Boozy T next week,

Xoxox <3 

Time Posted: Apr 11, 2017 at 2:45 PM
Chloe Therrien
April 5, 2017 | Chloe Therrien

The oldest and most original winery in British Columbia!

The oldest and most original winery in British Columbia!

“80 years ago, an industrialist, a priest, and a financier corroborated together to spark the humble beginnings of Calona Winery. Though vastly different from one another, the mismatched trio shared a conviction to create something extraordinary here in the Okanagan Valley.”

“I feel it in my bones” 🍷

Produced and bottled in Kelowna, BC V1Y 2K6

This winery is one of the reasons the Okanagan has become such a famous wine growing area. They have evolved from the original winery of the Valley to an award winning powerhouse owned by Andrew Peller. Since the new ownership in 2005, they have introduced the new label and artwork to really catch any wine lovers’ eye. To really understand this winery’s importance, you have to learn about their humble beginnings.

It all started in 1931, with the three pioneers of Kelowna’s wine industry. Launched that year, as “Domestic Wines & By-Products” the first wines were made with apples, and were so unstable that they went bad on store shelves! That didn’t stop them…

The priest who is on the Pinot Noir bottle (Monsignor W.B. McKenzie) had a huge role in getting the word out about their new product, despite the unsuccessful first few batches. He arranged that the winery would make sacramental wines for the local Catholic Church. His parish was filled with local families that helped invest in the winery.

Vernon has a role in the winery’s history as well. The military camps which are located on the highway out to Kelowna bought the wines, which helped their financial gain to the success they have today.

The 1960’s roll around and they started becoming the stars that they are thanks to the Capozzi brothers (sons of one of the founders) who’s family lived on the parish that Monsignor the founder owned. Without their perseverance, and belief in their trade the winery may not have survived. Even though they were from the Okanagan which was not known for wine at the time; they went to Gallo in 1970 to ask them to invest in them. Gallo is still one of the biggest wine producers in California. Conviction even copied the way they shaped their bottles, and product offers!

Gallo didn’t sign with them, but the East Coast giant of the time: Standard Brands Ltd. of New York and Montreal sure did. Thus, Schloss Laderheim their original flagship wine was born. At the time (1977), it was a German inspired white wine made with Okanagan Riesling grapes. It was and still is half the price of a German Riesling. Four years later, it became the largest selling domestic white in Canada. To this day, they are a table wine producer with brands like Royal white and red.

The VQA program began in the 1990’s and so did the fame of the winery.  The first line of wines “the artist series” were made with artwork by different Canadian artists. Caught up in  the competition of other wineries and their flashy labels; they decided to change the labels to the ones that grace our shelves now!

Calona/Conviction wines are award-winning, rivaling the world's most established names to prove the Okanagan Valley is at the international forefront of fine VQA wine production. Thanks to the prime growing conditions, superior equipment, a masterful balance of old-world techniques and visionary winemaking they have established their place in the forefront of fine VQA wine to prove the Okanagan is where the best is at!!!


Continued with part two…. 

Time Posted: Apr 5, 2017 at 1:51 PM
Kelsi Evans
April 4, 2017 | Kelsi Evans

World Malbec Day at 30th & 30th

Malbec World Day is usually celebrated on April 17th, to commemorate the day when president Domingo Faustino Sarmiento of Argentina officially made it his mission to transform Argentina's wine industry. On that day, back in 1853, he tasked Michel Aimé Pouget, a French soil expert, to bring over new vines. Amongst his selection, was Malbec. Malbec flourished in Argentina creating wines widely superior than those of its country of origin.


In our present day, countries around the globe have been producing beautiful bottles of Malbec. The grapes tend to have an inky dark color and robust tannins, and are known as one of the six grapes allowed in the blend of red Bordeaux wine. We are going to celebrate them in-store with a Malbec tasting. Four different wines from regions all over the world. Here at 30th Street Liquor Store we are celebrating the holiday early, on Friday April 14th between 1pm-4pm. Hope to see you,




Time Posted: Apr 4, 2017 at 2:31 PM